MAVKA at MIPCOM Cannes 2016

24 October 2016
MAVKA at MIPCOM Cannes 2016

On October 17-20, MIPCOM traditionally gathered content producers and buyers from the world over in Cannes. ‘Mavka. The Forest Song’ animated film project was presented at FILM.UA Group stand and received a large amount of positive feedback from the representatives of the international industry.

Mavka. The Forest Song attracted attention even from a poster. The magic image created by the team of project animators and producers simply mesmerizes the people passing by,’ says Yevgeniy Drachov, FILM.UA Group international sales manager.

‘We are very happy that the image of Mavka seems perfect not only to us as the project’s ‘parents’. To our great surprise, Mavka attracted a lot of attention from the Asian market as well. For example, a co-founder of a Chinese animation studio was amazed by Mavka arts and told me she had never seen such a beautiful ‘unique princess with green hair’ in animation and that she is sure our project will enjoy international success. She invited Mavka and us to China for negotiations at least on distribution and possibly even on coproduction,’ says Iryna Kostyuk, producer at FILM.UA Group. ‘One of the main and very important meetings about Mavka was a meeting with a screenwriter whose filmography includes a cartoon (also based on authentic legends) nominated for Academy Awards. We discussed our work, he shared his experience. According to him, the main thing is to stay true to one’s roots, and then our story filled with Ukrainian culture, authentic and ethnic elements, will become truly unique. So we and Mavka go the right path,’ says Iryna.

And now Mavka actively preparing for the first trip overseas - at the American Film Market, which will be held November 2-9 in Santa Monica. The project submitted for participation in the AFM Pitch Conference, which gathers about 700 representatives of the industry in the same room.